No Pain No Fear
Harvey Beef is proudly owned by Harvest Road.
Harvest Road’s No Pain No Fear Statement
Our definition of No Pain No Fear is having an unwavering commitment to eliminating avoidable pain and fear from all animal supply chains.
For us it’s not just a license to operate. It’s genuinely what drives us. We deliver firsts. We do things bigger and better. We are coming up with new terminology, because some of the things we are striving to achieve don’t currently exist. Our end to end supply chain and commitment to always do more in regards to No Pain No Fear and Environmental Sustainability means our customers don’t have to compromise their values when they choose a Harvest Road product.
- We have established the No Pain No Fear company to progress our investment in reform and is uniquely placed to take a peer-led approach.
- We’re creating a demonstration site for industry with Harvest Road’s integrated beef supply chain.
- We’re undertaking research to define contemporary standards.
- We’re developing an accreditation scheme with industry partners, to signal a higher welfare benchmark to the general public.
- We’re driving consistency across all Australian states, by lobbying for legislative change and calling for a national framework for animal welfare.
- To learn more about No Pain No Fear and to keep up to date head to www.nopain-nofear.com