Pure Isolation & Beauty
Western Australia is one of the most remote and most pristine natural environments on earth, making it the perfect place to produce the best quality beef. We use sustainable farming methods to ensure consistently high quality beef from paddock to plate.
Head 140km down south from Perth and you’ll find us in the farming town of Harvey. Proudly owned by a sixth generation W.A. farming family, we work in partnership with a community of handpicked local farmers who share our commitment to sustainability, animal welfare and exceptional produce to create beef with a delicious taste and unique character.
Over a hundred years on from our humble beginnings, we’re appreciated by chefs and lovers of good food around the world, just as much as in our W.A. heartland.
In many ways, little has changed – our respect for craftsmanship, community, our land and cattle, are as much part of Harvey Beef as they were back in 1919. It’s these enduring principles that make Harvey Beef a truly special find.
Sustainability at Harvest Road
Our vision at Harvest Road is to deliver Australia’s best sustainable produce to the world which is underpinned by United Nations (UN) Sustainable Development Goals (SDGs). These goals aim to achieve a better and more sustainable future for all.
At Harvest Road we believe sustainable business has to produce sustainable food with the least impact on the environment and for No Pain No Fear to be recognised by industry and consumers as the benchmark for animal welfare. The Australian Beef Sustainability Framework was a key reference in developing our strategy towards these goals.